BC21
Delivering real business value
(AI empowered)
Ai trAiners
Ai superusers
Ai investors
MEET THE TEAM
OUR SERVICES
"Our key know-how lies in the commercial side of business management."
"From strategy, through planning and execution, all the way to evaluation."
"And yes... we train and use AI for everything!"
AI TRAINING
We architect, train and deliver an enterprise-wide AI capability program that embeds governance, know-how, processes, and converts data into a durable competitive edge.
RETAIL CONCEPTS
We design omnichannel store formats where spatial design, digital engagement, and supply-chain intelligence converge to maximise footfall, spend, and brand equity.
LEADER TALKS
A multi-platform leadership series that captures hard-won strategic insight from high-impact decision-makers and turns it into actionable playbooks for emerging and established leaders alike.
BUSINESS MANAGEMENT
We translate strategic vision
into an integrated operating model - aligning leadership, metrics, and capital allocation -
to unlock disciplined, scalable growth across all horizons.
CUSTOMER EXPERIENCE
We embed customer-value economics into decision-making, designing data-driven journeys and closed-loop feedback systems to transform every touchpoint into a assets, reduced churn, and extra value.
GLOW21
21st-century leadership platform co-founded by football legend Petr Čech.
GLOW21 combines elite sports experience, business leadership expertise, and cutting-edge development tools – including AI.
MARKETING MANAGEMENT
We engineer a demand-creation architecture where positioning, portfolio, and omnichannel activation work in concert to maximise revenue, build market share, and grow lifetime value.
F&B DEVELOPMENT
We translate culinary trends into profitable concepts by integrating R&D, sourcing, and rollout planning for rapid, compliant, margin-optimised scale.
AI WORKSHOPS
We lead strategic sessions that demystify AI, clarify opportunities and risks, and translate emerging technologies into practical solutions for day-to-day company management.
OUR CUSTOMERS
(in alphabetic order)
LEADERS TALK
We are a team providing process, commercial, financial, and conceptual support to projects in development, entertainment, gastronomy, retail, food production, and FinTech.
Our work includes setting up management systems, processes, and tools, using AI and BI for added value. We operate in the Czech Republic, Slovakia (Bratislava), Germany (Berlin, Hamburg), and the UK (London).
Our clients range from multinational corporations and developers to property owners, food producers, and restaurant groups.
With deep entrepreneurial and senior management experience across Europe, we bring hands-on expertise and a proven track record of successful projects.
Luboš Kastner, Senior partner, BC21 s.r.o.
We own and actively manage our investment and management company RCBG. We co-own and actively manage Červený Jelen, Czech largest pub. We have built from scratch our consulting & management company BC21.
We’ve had our share of successes and failures, learning and growing along the way. We've learnt to build strong processes, develop our team and relentlessly innovate. Including our own AI tools.
But most importantly, we’ve been friends and trusted partners for many years. And hopefully this was just the beginning.
Jiří Panuška, Executive partner, BC21 s.r.o.